Auspicious Day for Buying Precious Items
The shopping season is heating up as jewellers roll out substantial discounts on making charges and gold prices to entice customers ahead of the significant milestone of Akshaya Tritiya on April 30. **Despite soaring gold rates**, leading brands such as Tanishq, Senco Gold, MP Jewellers, and PC Chandra Jewellers have devised innovative promotional schemes to tap into the growing demand for gold-based products.
Discounted Offers on Gold and Diamond Jewellery
Tanishq is offering **up to 20 percent discount** on gold making charges, which translates to a saving of up to **Rs 15,000 on a 1-kilogram purchase**. In addition, Senco Gold is **providing a flat reduction of Rs 350** in gold rates and **up to 30 percent discount** on making charges. **Senco Gold also offers up to 15 percent value discount** on diamond jewellery and **waives making charges entirely** for diamond purchases.
- MP Jewellers is offering **Rs 300 per gram discount on gold jewellery**, which translates to a significant saving for customers purchasing gold-based products.
- PC Chandra Jewellers has announced **Rs 200 per gram off on gold rates**, a **15 percent discount on making charges**, and **10 percent off on diamond jewellery purchases**.
These offers are expected to attract a large number of customers to the jewellery retail sector, with many anticipating a **strong Akshaya Tritiya season** driven by wedding purchases, positive global trends, and strong investment demand.
Gold’s Role as a Safe Haven
Gold’s role as a safe-haven asset is evident in the current global economic climate, with **many institutional investors such as banks and pension funds opting to purchase gold** to protect against inflation and potential market volatility. This trend has been observed in various parts of the world, including the US and Europe.
Quote from Anjali Jewellers’ Director
“We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high,” said Annargha Uuttiya Chowdhury, Director of Anjali Jewellers. **’To capitalize on the gold craze, we are offering discounts on making charges to ensure the shopping experience is more exciting for customers.’**
Global Gold Market Trends
The global gold market has seen **signs of a resurgence in demand**, with investors increasingly looking to gold as a safe-haven asset. According to a recent report by ICRA Analytics, **gold ETF inflows surged by 98.54 percent year-on-year to Rs 1,979.84 crore in February 2025**. This increase in demand is expected to contribute to a positive outlook for gold purchases in the coming months.
Silver Gains Attention from Investors
Silver is also **ddrawing increasing attention from investors**, with the silver ETF asset under management (AUM) in India surpassing Rs 13,500 crore as of January 2025. This growth in demand for silver is expected to continue, driven by **growing interest since SEBI permitted asset management companies to launch silver ETFs in November 2021**.
The upcoming shopping season is shaping up to be a lucrative one for the jewellery retail sector, driven by **strong wedding purchases, positive global trends, and investment demand**. As the industry continues to grow, **it is essential for consumers to take advantage of the attractive discounts offered by retailers such as Tanishq, Senco Gold, MP Jewellers, and PC Chandra Jewellers**. With **a surge in gold purchases expected, it is crucial to make the most of the golden opportunity ahead**.
