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Joyalukkas to open 200 showrooms targets 4 Bn sales in FY26

Expanding Global Presence

Joyalukkas is a well-established brand in the Indian jewellery market, but it’s now focusing on expanding its global presence. The company aims to increase its sales turnover by opening showrooms in new markets and leveraging its existing network to reach a wider audience.

  • Opening showrooms in new markets, including the Middle East, Africa, and Southeast Asia.
  • Partnering with local businesses to increase its market share.
  • Investing in digital marketing and e-commerce platforms to reach a wider audience.
  • Enhancing its product offerings to cater to the diverse tastes and preferences of international customers.Key Markets

    • Joyalukkas is focusing on several key markets for its expansion strategy.

    The Allure of Gold

    Gold has been a symbol of wealth and power for centuries, and its allure is undeniable. Its value is not just monetary, but also emotional and psychological.

    The Rise of Luxury Goods in the 1990s

    The 1990s saw a significant shift in consumer behavior, with luxury goods experiencing a major resurgence in popularity. This period marked a turning point in the history of luxury goods, as consumers began to prioritize high-end products over more affordable alternatives.

  • A rise in disposable income among the middle class, allowing consumers to afford luxury goods
  • An increase in global trade and the emergence of new markets, providing access to a wider range of luxury products
  • The growth of the service sector, which created new opportunities for luxury brands to offer exclusive experiences and services

    • The Impact of the Gold Rush

    The gold rush of the 1980s had a significant impact on the luxury goods market. The surge in gold prices led to an increase in the value of gold jewelry, making it more desirable and sought after by consumers.

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